Thanks to its abundant natural resources, Pinghu Village has been planned as a national key village for poverty alleviation through rural tourism. However, the houses in the village were old and dilapidated, and the external walls of newly built ones were exposed to the air as their owners could not afford to repair the facades, which fact was incompatible with the natural environment of the village’s clear waters and green mountains.

Thus a project team was set up by SKSHU Paint Co., Ltd. (hereinafter referred to as 3TREES) at the beginning of 2018, which introduced companies with intentions to cooperate into the village at project planning meetings for many times, deciding tourism projects matching local cultural customs and natural resources be developed to help the poor through tourism on the basis of the existing resources.

So 3TREES provided free coatings to improve and beautify the village, and convened cultural exchanges to promote the civic construction of the Village, thus to lay a good foundation for a characteristic village for tourism. So the 100-year-old residences, whose walls had been dilapidated from wind and frost, took on a new look like new ones.

The old CPC party secretary of Pinghu Village said, "The overall change of villages’ appearance is a crucial step for the revitalization of a beautiful countryside. Next, we will introduce a professional team of tourism development to help the poor so that everyone could have a good income at home and young people who have left their homes will finally come back and build our beautiful home together."

The old secretary was painting a blueprint for the future, his eyes sparkling.

As the saying goes: It is better to teach fishing than to give fish, so it is only the first step for 3TREES to paint the exterior walls of Pinghu Village for better living conditions as it goes on the road of building a beautiful countryside. .

It was learned that in the precise poverty alleviation event of "100 Enterprises Helping 100 Villages" staged in Fujian Province, 3TREES signed a three-year "enterprise-village agreement for paired assistance" with Pinghu Village; last year, 3TREES set up a special team to help Pinghu loquat industry led by the vice president and composed of 10 project teams from the core departments of marketing, e-commerce, brand and other ones, and made many visits to the village and mountains, discussing marketing plans with village cadres and representatives for many times, and assisting in the brand positioning of Pinghu loquat and the establishment of e-commerce sales channels.

During that period, 3TREES invited a famous design company in Xiamen in conjunction with 3TREES’s design team to customize packaging and supporting materials for Pinghu loquat, and took the lead in negotiating cooperation with logistics companies for online sales of the loquat.

In addition, 3TREES supported the photovoltaic power generation project and freezer construction project of Pinghu Village to improve the village’s self-"blood making", the former project made full use of the local climate advantages and its annual power generated reached 66,900 kWh, bringing in about RMB65,500 sales revenue every year while the latter project made true cold storage and preservation of loquat and other fruits and vegetables.

It is reported that 3TREES has been adhering to the concept of "respecting for nature and caring for our compatriots", actively responding to the call of the state to help the poor accurately and shouldering social responsibilities bravely.

In the "100 Enterprises Helping 100 Villages" campaign for precise poverty alleviation, 3TREES was linked up with and helped the provincial-level and municipal-level poverty-stricken villages of Baiyang Village, Wuyun Village and Pinghu Village; during that period, a "Jinmiao Charitable Foundation" was set up to help the poor and lonely elderly in Baiyang Village and outstanding poor students in Chengxiang District.