On October 16, 2019, 3TREES launched its odorless product line with the theme "for a pure and better life" in Shangri La Hotel, Shanghai. 

3TREES, together with more than 300 important guests from its global partners, VIP customers, production team of CCTV’s “Growing of Great Brands” documentary series, China National Coatings Industry Association, China Building Decoration Association, PAL Design Group and Hong Kong Indoor Designer Association, witnessed the launch of the new odorless series, which is a ground-breaking initiative in the industry that demonstrated the company’s commitment to build a great brand for the country and a birthday gift to the 70th anniversary of the motherland.

Mr. Hong Jie, Chairman and President of 3TREES, said in his speech, “we owe our rapid business growth in the past 17 years to our great motherland and the great era. With a firm commitment to serving the country, 3TREES has strived to become a leader in high-end coatings with a great brand and help China develop from a country of big coating consumption into a country with a powerful coating industry. Conscious of its brand responsibility, 3TREES has echoed consumers' demands for coatings with higher quality and a pure and healthy environment. Building on its own advantages in R&D, raw material procurement, production, sales, services, strategy, culture and brand, 3TREES has upgraded the whole portfolio of its odorless products with the aim of creating a healthy, happy and trouble-free life for consumers, leading the development of the industry and contributing to the building of an odorless China.”

Mr. Hong Jie, Chairman & President of 3TREES, delivered an address

3TREES believes in the power of brand. As a leading brand in coatings, it is supporting the building of great Chinese brands and demonstrating to the world the power of Chinese brands. At the press conference, 3TREES entered into strategic cooperation with CCTV's "Growing of Great Brands" program to jointly implement the national brand strategy, present the high-end image of the leading Chinese coatings brand, and shape the influence of the 3TREES brand at a high level.

As the chief producer of CCTV's “Growing of Great Brands” program, Mr. Wu Gang said at the ceremony, “The rise of a great country calls for great brands, which represent China's development achievements and national confidence. 3TREES has topped the list of most valuable coatings brands in China for many years. As an outstanding representative of leading Chinese brands that are known for their strong sense of responsibility and mission, 3TREES’s image of a high-end, national coatings brand is well-recognized among the public. The “Growing of Great Brands” program, which is backed by CCTV's platform resources and national team advantages, will help 3TREES build a positive brand narrative, enhance its brand value, and establish a nationwide influence.

Launch ceremony of cooperation with “The growing of the great brand”

As a leader in China’s coatings industry, 3TREES commits itself to fulfilling the responsibility of a great brand, and attaches high importance to studying the immediate trend of China’s coatings market and meeting consumers' needs for a better life.

In recent years, consumers' pursuit for the quality of home furnishings and wall coatings has been continuously upgraded and iterated. Products with strong odor and weak odorless effect have made home decoration a troubling experience, and compromised the quality of living. “Health, odorlessness and safety” are what consumers care the most for coatings products.

In order to meet this demand, 3TREES is duty bound to assume the responsibility of the industry leader. With its proved craftsmanship and strong research capacity, 3TREES has delivered a whole portfolio of odorless coatings for interior walls based on high-quality raw materials selected from world-class enterprises, upgraded production environment, and innovative odorless formula, realizing the promise of Immediate Move-in in eight hours. In the meantime, according to the E544 regulations of the American Society for Testing and Materials (ASTM), which is a more stringent international standard, and with reference to the strictest odor detection method for automobile interior parts, 3TREES has formulated the highest-level odor assessment standard in the industry to protect the health of consumers.

In the meantime, according to the E544 regulations of the American Society for Testing and Materials (ASTM), which is a more stringent international standard, and with reference to the strictest odor detection method for automobile interior parts, 3TREES has formulated the highest-level odor assessment standard in the industry to protect the health of consumers.

To upgrade the odorless performance of the whole product line means more spending for 3TREES every year, yet such a measure speaks to the core 3TREES value of “customer orientation”. It can create a healthy, pure and trouble-free life for consumers and lead the development of the industry. It is a public welfare undertaking for the benefit of the country and the people, and will open a new era for the production of odorless interior wall coatings in the country.

At the press conference, 3TREES launched its odorless product line with the theme "for a pure and better life", which showed the goodwill and vision of this great brand, and also attracted the attention and praises of many heavyweight figures on site.

Sun Lianying, President of China National Coatings Industry Association, spoke highly of the odorless products and vision of 3TREES. "Compared to consumers' needs for healthy, odorless coatings with higher quality, the coatings industry still has many deficiencies in improving product quality, adjusting product structure and enhancing key technological capabilities," she said. "Honoring its great-brand responsibility and relying on its own comprehensive advantages, 3TREES has developed a full range of odorless products to deliver to the consumers a healthy, odorless and happy life they aspire for, which will give a new boost to the development of coatings industry in China."

Sun Lianying, President of China National Coatings Industry Association

Hu Yanan, Secretary General of the Residential Decoration and Component Industry Branch of China Building Decoration Association, said in her speech, "3TREES has demonstrated a strong sense of mission and established core competitiveness in product innovation. It has embarked on a path of independent innovation of green technologies and high-quality development, and set a successful model for China’s coatings, energy-saving building and decoration materials industry!"

Hu Yanan, Secretary General of the Residential Decoration and Component Industry Branch of China Building Decoration Association

Ms. Zhang Yulan, Procurement Director of Greenland Group, said in her speech, "The house owners have extreme health requirements for the coatings on the wall, and 3TREES’ odorless product series has brought health and confidence to them. We are ready to make efforts with 3TREES to promote the odorless products among ordinary households and contribute to the development of China's green building industry."

Zhang Yulan, Procurement Director of Greenland Group

As the world's top-class interior designer, Patrick Leung, founder of PAL Design Group and Vice President of Hong Kong Interior Design Association, applauded the launch of the new products. "The original purpose of designing is to make life pleasant and enjoyable to people. The odorless products of 3TREES can make consumers feel pure and trouble-free, and bring nature back to life."

Patrick Leung, world-leading Chinese interior designer, founder of PAL Design Group and Vice President of Hong Kong Interior Design Association

The senior executives of BASF and Dow Chemical, the world's two largest suppliers of coatings materials and also 3TREES partners, also came to the conference. They commended 3TREES’s strength and grand vision, reaffirmed their commitment to provide high-performance and top-quality materials, and their readiness to deepen strategic cooperation with 3TREES and make a joint contribution to building an odorless China.

As part of the event, a high-end reception was held on the luxury cruise ship title sponsored by 3TREES in the Huangpu River. The green, fresh and healthy theme of the decorations, and the melodious music echoing around the room created a pleasant atmosphere of high-quality, high-profile, natural and pure experience. The guests enjoyed the beautiful scenery, talked about the future, and toasted to a pure and happy life together.

The success of the conference will give 3TREES a new boost to lead the odorless transformation in the industry and enhance its influence as a leading coatings brand of a great country. That said, 3TREES would not forget its original aspiration. It will work together with upstream and downstream partners in the industrial chain, and with outstanding enterprises in China's coatings industry to promote the odorless upgrade of all Chinese coatings products, create a healthy, odorless and better life for consumers, make coatings a healthy and safe first choice of wall decoration, drive the high-quality development of the coatings industry, and make more meaningful contributions to building a pure and beautiful China.