From July 15 to July 25, the 17th 3TREES Litchi Culture Festival, with the theme of "One Litchi, One Heart, One Future", was held in the ecological park of 3TREES headquarters. In July full of vigor and litchi fragrance, the strivers of 3TREES, together with its outstanding partners, young elite customers, and suppliers, gathered in the Litchi Garden. During the period, they rafted on the Litchi Lake, tasted the sweetness of litchi, and talked about its future development, painting a quite beautiful picture of coexistence, co-creation, sharing, and common prosperity.

Xu Lifang, Vice President of 3TREES, said in the opening speech that in the complex and changing macro environment, 3TREES always insists on its strategic decisions and cultural confidence, and joins hands with like-minded employees and partners to meet the challenges and create a better future. Since 2006, Litchi Culture Festival has been held for seventeen consecutive years, and has become a beautiful cultural festival of 3TREES, representing its healthy, natural, and green ecological dream. 3TREES sincerely welcomes friends to share the sweetness and joy of the harvest!

Besides the traditional activities such as "Appreciate Litchi, Pick Litchi, Taste Litchi, Transport Litchi", the festival also integrated the elements of Litchi, Winter Olympics and low-carbon perfectly, specially set up an interactive area and created a large litchi carnival that allowed the audience to feel the vigorous and healthy lifestyle. By participating in exciting interactive games such as litchi ball fight on the lake, tasting litchi blindfolded, blindfolded pitcher, climbing up to pick litchi, and litchi charity ring, the audience got closer to each other in the "litchi fun" and could support the charity projects of 3TREES in real time.

The "Litchi Charity House" and "Litchi Supply Station" were crowded, with its outstanding suppliers and partners drinking freely and enjoying the sweet fruit together. In the interactive area of Psyduck (the IP of 3TREES Pokémon), the beauty litchi experience camp, and the Tiangui litchi tasting area, many people were attracted to experience the charm of 3TREES. The various "players" who accepted the "challenge" were eager to try and show their skills. In the team competition area, teams from various departments, centers and guests competed in the "PK of Teams". Every team strived to get the first, full of cheers and laughter.

In the "Litchi Exhibition Hall", the audience learned about its 20 years of history, and its "outstanding" helmet guarding the outstanding moment, the small medal containing big technology signifying that the medals of the Winter Olympics were painted by its special green paint. After the learning, they praised that 3TREES people inherited the spirit of the Winter Olympics and led the high-speed and green development.

During the festival, the annual meeting of its supply chain partners, the youth elite meeting of Decoration Paint Department, the win-win symposium of Engineering Paint partners, the symposium of core customers of the Waterproof Department, the semi-annual distributor summit of Beautiful Countryside Department, the symposium of core new customers of the Adhesives Department and other activities to share the harvest and develop a win-win future were held simultaneously. Outstanding partners, suppliers, and young dealers from all over the country gathered together to taste the sweetness of the litchi with 100 years of history, share the feast of the special culture, and seek the way to build a long-lasting business.

The brand influence of 3TREES after the Winter Olympics has been unprecedentedly enhanced. 3TREES people actively inherit the Olympic spirit, “Faster, Higher, Stronger – Together”, carry forward the enterprise spirit, “hard work and always striving for first”, inspire striving power, share the cultural feast, and draw a blueprint for the future. With steady power and efforts, we walk firmly towards the 20th anniversary of 3TREES. With one heart, we work together to build consensus and move towards a better future!